September 10, 2021
Bart Elmore Quoted in New York Times Article
The Coca-Cola company has “the ability to take the finite resource from a client — a supply in one location — and put it through the commercial arteries of the globe to the very ends of those arteries” -- Prof. Bart Elmore on Coke's acquisition of Topo Chico, "Topo Chico’s Sudden Success," New York Times
Read the full article here.