William Chou was awarded the Fulbright-Hays grant from the U.S. Department of Education. Learn more about about the Fulbright-Hays grant here.
My dissertation studies how Japanese cameras and auto exports in the US market between 1950 and 1985 won over American consumers and served as material ambassadors to reconfigure the scope of US-Japanese relations. It outlines Japanese export promotion in the US from its Cold War security roots to how Japanese firms used technology and marketing to create a new image of Japanese quality in the US. Using a diverse collection of print and visual materials from government, business, and popular culture to track this transnational flow of goods and ideas, my research offers a cross-sectional examination of how these exports impacted US-Japanese security, economic, and cultural relations.